By Megan Marrs
Whether you’re on the job hunt, a student, or gainfully employed, you must think, act, and plan like a business leader. With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life. You want to be in control of all of those impressions. Why leave your professional reputation to chance, when you can be your own PR guru and manage your image? Your personal brand is all about who you are and what you want to be known for. And while that’s a pretty broad concept, I’m going to break down the process for building your brand into a few easy steps, which we’ll cover over the next few weeks. Your first task: Developing your “brand mantra.” Basically, this is the “heart and soul” of your brand, according to branding expert Kevin Keller. It’s the foundation of all of your branding efforts. [link]
Questions to Consider:
- How do I make people feel?
- What field or industry am I in now? (or want to be in?)
- What word describes what I do for people?
0 comments:
Post a Comment