Arts For-Profit: Dotti Irving, CEO, Four Colman Getty

THE GUARDIAN
By Matthew Caines

UNITED KINGDOM---Dotti Irving is CEO of culture and campaigning consultancy Four Colman Getty Photograph: Four Colman Getty. "I had a fascinating career at Penguin Books and worked my way up to be the PR director there. I left to join a small PR agency, which didn't work out at all – so rather than returning to Penguin, which was an option but not a good one, I decided to set up on my own." What are the biggest changes you've seen since then, both in terms of the arts sector and how PR supports it? "An enormous amount of pre-planning and behind the scenes work goes into the kind of work we do, whether that's setting up a full scale media tour, organising a roundtable discussion or orchestrating an awards ceremony dinner for 550 guests. None of it happens by chance but it's essential that it all runs smoothly." Dotti Irving is CEO of Four Colman Getty – follow the consultancy on Twitter @FourColmanGetty [link]