By Chris Silver Smith
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| Like 4 Real image © by Dadara |
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| Like 4 Real image © by Dadara |
Tuesday, 13 August 2013
Dadara' Builds a Religion Around Facebook "Likes" for Burning Man
Posted on 03:20 by the great khali
MARKETING LAND
By Chris Silver Smith
ARIZONA---A Dutch artist and his collaborators are planning to transform the Facebook “Like” into a religion, at least briefly, and then burn a giant golden Like icon on an altar in the Nevada desert during Burning Man later this month, in a participatory installation/performance art event. The Like4Real project was launched by artist Dadara via the Indiegogo fund-raising platform and has now exceeded its goal of $10,000. The Like4Real website homepage sports a truly hypnotic, animated mandala, clearly inspired by Buddhist mandalas, and features concentric spinning rings composed of hearts, hands, eyes, and the thumbs-up “Like” icon. [link]
By Chris Silver Smith
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