EXPLORE
By Maria Popova
In this fascinating interview, part of Debbie Millman’s Design Matters Summer Series, celebrated designer Michael Rock – author of the excellent "Multiple Signatures: On Designers, Authors, Readers and Users" – on how the Vatican perfected the cross-platform branding campaign, and other curious insights from his long and accomplished career in design. Complement with Christ to Coke: How Image Became Icon. [link]
Wednesday, 10 July 2013
How Roman Catholics Mastered the Cross-Platform Branding Campaign
Posted on 23:00 by the great khali
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