THE NEW YORK TIMES
By Patrick Healy
BROADWAY---Jonathan Reinis didn’t make any producing decisions on the Broadway musical “Pippin,” but he put $125,000 into the $8.5 million show, enough to receive a prominent producer’s credit. Yet after “Pippin” won the Tony Award for best musical revival last month, Mr. Reinis was invited to pay more — $2,500 in return for his very own Tony. Unlike the Oscars and the Grammys, for which actual awards are given only to hands-on producers and artists, organizers sell Tonys to dozens of major investors, which helps finance the multimillion-dollar awards ceremony. Tonys are given free to two lead producers in each show category. Among the other major American entertainment awards, the Emmys also allows winners in program categories to buy up to three commemorative awards. [link]
Thursday, 11 July 2013
Broadway Success Has a Price: $2,500
Posted on 21:00 by the great khali
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